179.3 #2261 (DL Qual #360

Aug 27, 2013 9:22 PM  Disneyland Talk Land
Guests are getting ready for a Starbucks invasion on Main Street, U.S.A. as the opening date approaches. In December of 1955, there was no need for Starbucks; Disneyland had Maxwell House Coffee, seen in the background of this 1955 photo:

Disneyland Security Guard and Maxwell House Coffee photo

In 1958, sponsorship changed, and this area became the Hills Brothers Coffee House Restaurant:

Hills Brothers Coffee House photo

Hills Brothers Coffee House at Disneyland

Hills Brothers Coffee House at Disneyland

The ad copy from the Summer 1960 issue of Vacationland Magazine:

HOORAY FOR DISNEYLAND. And for Hills Bros. Coffee Garden—where Diseyland vacationers pause to enjoy freshly-made sandwiches and a variety of delectable desserts and beverages. Here's where you relax with richer, stronger Hills Bros. Coffee. Piping hot or icy cold. And youngsters recharge with nourishing cool drinks.

A color image from 1965:

Hills Brothers Coffee House at Disneyland

Group shots of the cast members here circa 1969:

Hills Brothers Coffee House cast members 1969

Hills Brothers Coffee House cast members 1969

Today, this area is fairly underutilized, mainly serving as a special photo opportunity staging area:

Disneyland Town Square photo

See more Disneyland Town Square photos on my regular website: http://davelandweb.com/townsquare



Maxwell House is not really a household name any longer. I think it's great that Disney is keeping up with change, by adding Starbucks. Is Starbucks my favorite? No, but I still purchase it bc it's consistant. MH is not anything I'd ever buy. They've always had great sponsors and brand recognition is huge.  - misschurro  6361.2 #17 2:29PM
This area is still called the Egg House after what it used to be. Also, there is now the embroidery shop there too. - BaseballMickey_CM  7561.6 #11 11:13PM
the egg house was several years after the Maxwell house in the late 70s - Dave   13493.0 #2 11:03AM
OMG! Thank you for sharing your amazing collection of Disneyland pictures with us! I love them all!! πŸ˜πŸ˜πŸ‘  - Miss_E_Mouse  1433.5 #120 9:33PM
 These are great. I wonder what they considered it nourishing cool drinks for children back then? - misschurro  6361.2 #17 9:37PM
Ovaltine? πŸ˜‚ - Darlingwendi  1222.7 #140 9:49PM
they should call it roundtine - OhanaPhoto  5120.6 #24 11:27PM
That's Gold, Jerry! Gold! - RadiatorSprings4Ever  1566.1 #107 12:10AM
πŸ˜‚ - missariel33  2115.5 #72 12:13PM
My in-laws still drink Hills Brothers! - BombFrogFormerCM  1015.8 #183 9:53PM
Thank you! Great post!β˜• - RadiatorSprings4Ever  1566.1 #107 12:13AM
Thank you! I love your posts! - Boundin  687.3 #288 12:30AM
Cool beans - Dizkid  457.8 #474 7:05PM
Amazing vintage pictures as always - TiggerBelle  515.6 #408 8:21AM
Fantastic pics πŸ˜„. I can't wait for starbucks!!!! So excited!! - missariel33  2115.5 #72 8:30AM
thank you for posting these awesome photos!! - FrankenweenieVelinee  3012.9 #44 10:20AM
I really, really enjoy your DL history lessons and photos. Thank you for bringing something different and interesting so consistently.  - PixieMom  227.7 #1638 11:48PM
Wow Thank you sharingΒ  - 55disneygirl  184.9 #2185 11:50PM
Great information and interesting facts. Thanks for sharing. - LaPearleNoir  1789.5 #94 6:30AM
I used to have breakfast there when I was little. My parents chose it for me because its where all the characters would come out from the gate and they would usually stop by for a quick hello. I loved it there. - SUUZinOCretiredPLAID  1036.1 #177 7:02PM
 love the pictures! - poppins  26.4 #6363 6:05PM
I'm super bummed they took out the market house. As a coffee lover I really loved the perk of free coffee all day when your purchased one cup.  - raqprice12  13.8 #9032 2:06PM
I'd be totally cool with Starbucks "sponsoring" it, like Maxwell House and others in the past. Turning it INTO a Starbucks is what I'm against! - msdizmaui  716.8 #270 6:54PM
I totally agree! - Melody_CM  13474.2 #3 8:28PM
I hope it doesn't stick out like a sore thumb... Does anyone know what the front is going to look like??? Is it really a full Starbucks cafe right in the park? - ames013  101.9 #3565 7:44PM
Have you seen the one in DCA? It's done quite tastefully - misschurro  6361.2 #17 11:15PM
I'm with HMACIF; I half-expected the Starbucks on BVS to be an eyesore. I was very pleased with how they did it and now it's one of my favorite places to relax in DCA. I'm sure as a Main Street landmark the Market House updates will be equally tasteful. - makingmemories  311.9 #839 1:23AM

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